Archive | April 2015

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Take That Job Search Advice With a Grain of Salt

Take That Job Search Advice With a Grain of Salt

Joining the plethora of job searching articles out there, I would like to put in what truths – or rather, untruths – about what I have found the hunt to really be like. If you are also currently searching for that perfect career, you might be researching resume and cover letter tips like I do […]

Be Social, Build Social: Create a Social Media Plan for Your Business

Social media needs to be a part of every marketing campaign. In my last post I described the importance of designating an employee or team who will manage the company’s social media pages, but the social message should be integrated with the rest of the company’s marketing strategy. A successful social media plan includes research, […]

Three Reasons to Hire a Social Media Manager

Three Reasons to Hire a Social Media Manager

Company size does not matter. If you want consumer engagement, someone needs to be dedicated specifically to the company’s social media activity. The three biggest reasons to hire a social media manager – not the only reasons – are as follows. 1. Strategy is a necessity. A lot of research and strategy goes into a […]