Marketing

Challenge: Stay Current in Your Industry

Marketing opportunities constantly shift with the current trends in communication and consumer behavior. Thus, my fellow marketers and I must stay on top of our continued education. It’s a self-directed education for me, researching and reading about the markets and opportunities for each project. As I was searching for interesting articles to share a couple […]

Time to Get Some Clients Through Proposals! Four ways to write a proposal.

I need to get more work, so I need to send out proposals to prospective clients. Here are four methods of writing a proposal that caught my eye.

Remember Me

I finally did some advertising of my own on Google AdWords. I received an email yesterday confirming that my ad was visible, but thought nothing of it the rest of the day. I honestly didn’t expect such instant results as I am starting off with a very low cost ceiling. My blog had 13 views […]

Messing with My Marketing Mix

Messing with My Marketing Mix

Selling Myself As a novice freelancer, I am getting plenty of surprises or, uh, learning opportunities. My first meeting with a lead taught me not to consult, for instance, because then they had my advice and considered the knowledge more powerful than someone to do the work for them. Once I did get a paid […]

My Inner Salesperson

My Inner Salesperson

Everyone is selling something in these days of social media glory, whether it’s their hand-crafted jewelry or their start-up business. Facebook pages are full of art, cupcakes and Tupperware. People hire themselves out for side jobs. Instagram and Twitter feeds gain virtual stardom with thousands of followers. We are in the age of self-promotion and […]

Live Stream Usefulness: Brand-Audience Connections in Real Time

Live Stream Usefulness: Brand-Audience Connections in Real Time

Live streaming isn’t just for news stations. Heavyweight brands are already optimizing real time video and advertising, but small businesses and organizations have opportunities on live platforms as well. Don’t know where to start? There are plenty of ideas floating around out there, and below you’ll find a nice list of such live streaming potential. […]

Three Reasons to Hire a Social Media Manager

Three Reasons to Hire a Social Media Manager

Company size does not matter. If you want consumer engagement, someone needs to be dedicated specifically to the company’s social media activity. The three biggest reasons to hire a social media manager – not the only reasons – are as follows. 1. Strategy is a necessity. A lot of research and strategy goes into a […]