Be Social, Build Social: Create a Social Media Plan for Your Business

Social media needs to be a part of every marketing campaign. In my last post I described the importance of designating an employee or team who will manage the company’s social media pages, but the social message should be integrated with the rest of the company’s marketing strategy. A successful social media plan includes research, […]

From Job Searching to Being Active in the Field

In one week I finalized my freelance strategy, started a part-time job for steady income, and began volunteering. The schedule is much more hectic, but so much more fulfilling. One of the first things people tell you about freelancing is that you should not quit your day job because lining up clients is a slow […]